SEO GUIDE
SEO foundations for a service business.
Service businesses need pages that clearly explain what they do and give search engines useful, distinct information.
Create useful service pages
Give important services original explanations, deliverables, ideal clients, process information and a clear next step.
Use descriptive metadata
Write titles and descriptions for humans first. Make the topic and value obvious without unnatural repetition.
Build internal links
Connect services, resources, portfolio examples and contact pages so users and crawlers can discover the site's hierarchy.
Keep the sitemap current
Include the canonical URLs you want discovered and keep the sitemap aligned with the real structure.
Monitor evidence
Use Search Console to watch indexing, queries, impressions, clicks and page performance.