WEBSITE DESIGN GUIDE
A practical website design checklist for small businesses.
Your website should quickly communicate what you do, who you help and what visitors should do next.
- Clear headline: Say what you offer without making visitors guess.
- Strong proof: Show real work, client feedback or credible evidence.
- Simple navigation: Make services, portfolio and contact easy to reach.
- Mobile usability: Test the experience on a phone, not only desktop.
- Calls to action: Give visitors a clear next step.
- Search foundations: Use descriptive titles, useful content, internal links and crawlable structure.